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Chapter-11 Extra notes

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  The company evolved from one product, Coca-Cola, to more than 500 brands and expanded from only one city to availability in more than 200 countries around the world .     Caffeine-Free Coca-Cola  was introduced in 1983 as a  caffeine-free  variant of  Coca-Cola .                                                           Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar are just some of the many different flavors 

Chapter. 11- Developing and Managing Products

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  Coca cola, or Coke , is a  carbonated   soft drink  manufactured by  The Coca cola company . Originally marketed as a temperance drink  and intended as patent medicine.  The drink's name refers to two of its original ingredients:  coca  leaves, and Kola nuts  (a source of caffeine.)  The original great taste                                                                                                  

Chapter 3 Extra notes

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  Water is the first ingredient in most of coca cola beverages. Coca Cola have a responsibility to respect and protect water resources.                                   Coca Cola introduced the Replenish Africa Initiative (RAIN) in response to the lack of water and sanitation faced by many African communities. RAIN aims to return up to 18.5 billion liters of water to communities and nature.  

Ch. 3 - Ethics and Social Responsibility

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                                                          C oca cola is committed to creating a World Without Waste by taking responsibility for the  packaging they introduce to markets and working to reduce ocean pollution.  Coca cola a spires to create packaging that contains at least 50% recycled material by 2030 and  pursuing the goal to make all consumer packaging 100% recyclable by 2025.                              https://youtu.be/MD6ORHLbaAA

Ch. 2 - Strategic Planning for Competitive Advantage

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                                                                             SWOT ANALYSIS                                                                 COCA COLA                      Strengths   -      Strong brand Identity                                            Extended global reach                                            Loyalty of consumers'                     Weakness -      Heavy reliance on carbonates                                            Public's perception that coke is unhealthy                   Opportunities -    Ability to develop new products based on changes in                                                                                                     consumers tastes.                                             Diversification in new sectors                      Threats -        Competition from competitor, Pepsi                                        Changing health-consciousness attitude of the market.