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Showing posts from October, 2020

Ch. 17 - Advertising and Public Relations

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  Post an advertisement that best shows your products most important attributes.  Coca cola advertising campaigns have always tended to be optimistic, to lift our spirits and to celebrate life.  https://www.youtube.com/watch?v=vUMQeNw2QDA Coca cola  encourages us to  celebrate the little things that life gives us.                                                                                    Holidays are coming' (1995- present day)                                          Opening with the signature tinkling of sleigh bells and a brightly lit truck.   For many of us, its snowy scenes, atmospheric music, and excited children encapsulate the essence of the holiday spirit                                                         https://youtu.be/lRdf4EE9RMk         

Ch. 14 - Retailing extra notes

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      A lthough Coca-Cola is a global company, its products never have to travel far to reach the final consumer, making the product more local than you may think, the product is made local to the market where it is sold.  T he Coca-Cola Company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. They then distribute them to retail outlets, corner stores, restaurants, petrol stations and many more.  Coca-Cola supply chain is one of the most wide-reaching, seamless operations in the world. Coca-Cola’s vending machines are also a way the brand stays true to its identity of #sharinghappiness Arrays of points of sales that Coca-Cola products can roughly be categorized into are: – Wholesalers/ distributers – Retail/ corner stores/ super markets – Restaurants/ cafes/ night clubs – Petrol stations – Automated teller machines (AMTs)

Ch. 14 - Retailing

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       Coca-Cola sells its products everywhere. It does not have special store that customers can shop only Coca-Cola products. Coca-Cola consumers are grocery stores, restaurants, street vendors, mass merchandisers, convenience stores, drug stores, movie theaters and amusement parks who then sell the products the costumers. 1.9 billion products of Coca-Cola are sold around the world everyday .

Ch. 6 - Consumer Decision Making

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  The evoked, or consideration set for coca cola include diet coke, caffeine-free-coca cola, diet coke caffeine-free, coca cola zero sugar, coca cola cherry, coca cola vanilla and coca cola cherry vanilla zero sugar.                                                                                                                                                                                                                            

Ch. 5 - Developing a Global Vision

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     GLOBAL VISION Coca Cola's global vision is to have a sustainable future by creating a ''World Without Waste'' Through coca cola World Without Waste vision, they are investing in the planet and in their packaging to help make the world’s packaging problem a thing of the past by making their packaging 100% recyclable globally.     

Ch. 4 - The Marketing Environment

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Coca-Cola’s target market is basically everyone everywhere. As each product is aimed at a specific subset of society from country to country.   Coca-Cola target all age groups, as for young - the packaging is attracting, and Coca-Cola is a brand, it's cool to drink. For older it classified as a classic drink, it used in parties or work.