Ch. 14 - Retailing extra notes

-

 






  Although Coca-Cola is a global company, its products never have to travel far to reach the final consumer, making the product more local than you may think, the product is made local to the market where it is sold. The Coca-Cola Company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. They then distribute them to retail outlets, corner stores, restaurants, petrol stations and many more.

 Coca-Cola supply chain is one of the most wide-reaching, seamless operations in the world.

Coca-Cola’s vending machines are also a way the brand stays true to its identity of #sharinghappiness


Arrays of points of sales that Coca-Cola products can roughly be categorized into are:

– Wholesalers/ distributers

– Retail/ corner stores/ super markets

– Restaurants/ cafes/ night clubs

– Petrol stations

– Automated teller machines (AMTs)


Comments

Post a Comment

Popular posts from this blog

Final Post - No Text Chapter - Social Media and Marketing- extra notes

-
Image
  Facebook:  Coca-Cola today has over 96 million fans on Facebook.  C oca Cola also has fan pages for its other products like Coca Cola Zero, diet coke. Diet coke has around 2.5 million fans and Coca Cola Zero has around 6.8 million fans despite the fact that it is updated very rarely. Instagram:  Instagram is one of the latest booming social media platforms and Coca-Cola has tapped this market too. Today, they have over 1 million followers and over 480 posts on their Instagram page and it is growing every day. Twitter:  Coca Cola’s main twitter feed has 3.11 mill ion followers and has tweeted 143 thousand times which makes it a very active brand amongst others. It also has dedicated pages for various products and sub brands including diet coke, coke zero, etc. 
Read more

Ch.10 - Product Concepts extra notes

-
Image
        The Coca-Cola logo is recognized internationally. The white swirl of the logo stimulates passion and zeal of the youth today.  The colors used in the Coca-Cola logo are red and white, both are pulsating and simple in design, which makes the logo appealing in the eyes of youngsters. The font of the logo is printed in white, with a vibrant red background. Trademark The Coca-Cola bottle, the unique shape and design. Packaging The Coca-Cola Company differentiates itself from other companies not only by the bottle design but the packaging. 
Read more