Ch. 4 - The Marketing Environment

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Coca-Cola’s target market is basically everyone everywhere. As each product is aimed at a specific subset of society from country to country. Coca-Cola target all age groups, as for young - the packaging is attracting, and Coca-Cola is a brand, it's cool to drink. For older it classified as a classic drink, it used in parties or work.

 

                                                                            

                        

         




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