Ch. 6 - Consumer Decision Making
The evoked, or consideration set for coca cola include diet coke, caffeine-free-coca cola, diet coke caffeine-free, coca cola zero sugar, coca cola cherry, coca cola vanilla and coca cola cherry vanilla zero sugar.
Final Post - No Text Chapter - Social Media and Marketing
Coca-Cola utilizes majority of well-known social media platforms such as Facebook, YouTube, Twitter, Google+ and Instagram . YouTube was the first social media platform Coca-Cola joined. Their first ever YouTube channel went live on January 1, 2006. At present, they have 677, 555 subscribers and millions of views on each post.
Comments
Post a Comment