Ch. 16 - Promotional Planning for Competitive Advantage

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Strong Brand Image: This is shown by the fact that every child knows at least one brand of Coca-Cola. Coca-Cola makes the brand stronger by maintaining the quality and taste. Coca-Cola has never compromised on the quality or quantity hence they have won people’s hearts from all over the world.

Captivating Advertisements: Coca-Cola has very captivating advertisements that everyone relates to. Each promotional campaign of this brand comes with engaging stories. 




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