Ch.10 - Product Concepts extra notes

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    The Coca-Cola logo is recognized internationally. The white swirl of the logo stimulates passion and zeal of the youth today. The colors used in the Coca-Cola logo are red and white, both are pulsating and simple in design, which makes the logo appealing in the eyes of youngsters. The font of the logo is printed in white, with a vibrant red background.

Trademark
The Coca-Cola bottle, the unique shape and design.
Packaging
The Coca-Cola Company differentiates itself from other companies not only by the bottle design but the packaging. 





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