Ch. 17 - Advertising and Public Relations extra notes
The 'Share a Coke C The ‘Share a Coke’ campaign was one of the most successful campaigns for Coca-Cola and resulted in a 2% rise in the sale of soft-drinks. Coca-Cola successfully engaged their audience and consumers by incorporating personal content in the form of names onto their bottles. They ingeniously encouraged consumers to not only buy bottles with their names on them but to also buy and share bottles with the names of their friends and families.
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