Ch. 8 - Segmenting and Targeting Markets

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The stages of the Family Life Cycle at which coca cola is positioned to be sold are young/single, the young married/divorced without children; the middle-aged married/divorced with/without children; and the middle-aged married/divorced without dependent children. For low level income the company is selling returnable glass bottle; for high level income, the company is selling coke in tins. 


                     


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