Ch. 18 - Personal Selling and Sales Management extra notes

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Step 4: Developing and Proposing Solutions- The Coca-Cola Company advertise through social media, a salesperson is more related to the individual carrying out the word of the Coca-Cola beverage. Which does support the loyalty brand, by marketing Coca-Cola through the individual and specifically drinking the beverage.

Step 5: Handling Objectives- The Coca-Cola loyalty brand are more open to purchasing Coca-Cola beverage but if you have a new customer the steady answer will be yes. 

Step 7: Following Up- The Coca-Cola Company on their main site has information and a feedback site to follow up on their selling process, if it was successful in wants and needs or unsuccessful in certain critiques.

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