Ch. 16 - Promotional Planning for Competitive Advantage extra notes

-

 


Comprehensive Distribution System: Coca-Cola has the most comprehensive distribution system in the world. Cola has been able to build an infrastructure that spans over 200 markets in the world.

Attractive Packaging: Coca-Cola is the number one brand in the world and its shape was first registered as Coca-Cola bottle. Coca-Cola Company has used a unique and identifiable packaging technique to target the customers. 

Coca- cola is one of the largest company of the world. It started with a small company and during the first year, only 9 bottles per day was sold. But now 1.9 million bottles are sold globally, and in many places, it is considered as the number 1 choice of soft drink. 



Comments

Post a Comment

Popular posts from this blog

Final Post - No Text Chapter - Social Media and Marketing- extra notes

-
Image
  Facebook:  Coca-Cola today has over 96 million fans on Facebook.  C oca Cola also has fan pages for its other products like Coca Cola Zero, diet coke. Diet coke has around 2.5 million fans and Coca Cola Zero has around 6.8 million fans despite the fact that it is updated very rarely. Instagram:  Instagram is one of the latest booming social media platforms and Coca-Cola has tapped this market too. Today, they have over 1 million followers and over 480 posts on their Instagram page and it is growing every day. Twitter:  Coca Cola’s main twitter feed has 3.11 mill ion followers and has tweeted 143 thousand times which makes it a very active brand amongst others. It also has dedicated pages for various products and sub brands including diet coke, coke zero, etc. 
Read more

Ch.10 - Product Concepts extra notes

-
Image
        The Coca-Cola logo is recognized internationally. The white swirl of the logo stimulates passion and zeal of the youth today.  The colors used in the Coca-Cola logo are red and white, both are pulsating and simple in design, which makes the logo appealing in the eyes of youngsters. The font of the logo is printed in white, with a vibrant red background. Trademark The Coca-Cola bottle, the unique shape and design. Packaging The Coca-Cola Company differentiates itself from other companies not only by the bottle design but the packaging. 
Read more