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Ch. 18 - Personal Selling and Sales Management extra notes

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  Step 4: Developing and Proposing Solutions -  The Coca-Cola Company advertise through social media, a salesperson is more related to the individual carrying out the word of the Coca-Cola beverage.   Which does support the loyalty brand, by marketing Coca-Cola through the individual and specifically drinking the beverage. Step 5: Handling Objectives-  The Coca-Cola loyalty brand are more open to purchasing Coca-Cola beverage but if you have a new customer the steady answer will be yes.  Step 7: Following Up -  The Coca-Cola Company on their main site has information and a feedback site to follow up on their selling process, if it was successful in wants and needs or unsuccessful in certain critiques.

Ch. 18 - Personal Selling and Sales Management

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    Step 1: Generating Leads -   The Coca-Cola Company generates leads through advertising and social media, being a part of the region local culture and traditions. The company adapts their product to the norms of the society they will sell their beverage.  Step 2: Qualifying Leads -  The company uses their web site and social media to qualify their leads.   Step 3: Approaching the Customer and Probing Needs -  The Coca-Cola Company website advertises all the elements of stories, blogs, opinions, news, brands, videos, music and more.

Ch. 17 - Advertising and Public Relations extra notes

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                     https://youtu.be/5-ahnFYzMp8 The 'Share a Coke C The ‘Share a Coke’ campaign was one of the most successful campaigns for Coca-Cola and resulted in a 2% rise in the sale of soft-drinks. Coca-Cola successfully engaged their audience and consumers by incorporating personal content in the form of names onto their bottles. They ingeniously encouraged consumers to not only buy bottles with their names on them but to also buy and share bottles with the names of their friends and families.

Ch. 17 - Advertising and Public Relations

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  Post an advertisement that best shows your products most important attributes.  Coca cola advertising campaigns have always tended to be optimistic, to lift our spirits and to celebrate life.  https://www.youtube.com/watch?v=vUMQeNw2QDA Coca cola  encourages us to  celebrate the little things that life gives us.                                                                                    Holidays are coming' (1995- present day)                                          Opening with the signature tinkling of sleigh bells and a brightly lit truck.   For many of us, its snowy scenes, atmospheric music, and excited children encaps...

Ch. 14 - Retailing extra notes

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      A lthough Coca-Cola is a global company, its products never have to travel far to reach the final consumer, making the product more local than you may think, the product is made local to the market where it is sold.  T he Coca-Cola Company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. They then distribute them to retail outlets, corner stores, restaurants, petrol stations and many more.  Coca-Cola supply chain is one of the most wide-reaching, seamless operations in the world. Coca-Cola’s vending machines are also a way the brand stays true to its identity of #sharinghappiness Arrays of points of sales that Coca-Cola products can roughly be categorized into are: – Wholesalers/ distributers – Retail/ corner stores/ super markets – Restaurants/ cafes/ night clubs – Petrol stations – Automated teller machines (AMTs)

Ch. 14 - Retailing

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       Coca-Cola sells its products everywhere. It does not have special store that customers can shop only Coca-Cola products. Coca-Cola consumers are grocery stores, restaurants, street vendors, mass merchandisers, convenience stores, drug stores, movie theaters and amusement parks who then sell the products the costumers. 1.9 billion products of Coca-Cola are sold around the world everyday .

Ch. 6 - Consumer Decision Making

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  The evoked, or consideration set for coca cola include diet coke, caffeine-free-coca cola, diet coke caffeine-free, coca cola zero sugar, coca cola cherry, coca cola vanilla and coca cola cherry vanilla zero sugar.                                                                                                                                                                                                                           ...