Treshel Arokium --- Coca Cola

  Facebook:  Coca-Cola today has over 96 million fans on Facebook.  C oca Cola also has fan pages for its other products like Coca Cola Zero, diet coke. Diet coke has around 2.5 million fans and Coca Cola Zero has around 6.8 million fans despite the fact that it is updated very rarely. Instagram:  Instagram is one of the latest booming social media platforms and Coca-Cola has tapped this market too. Today, they have over 1 million followers and over 480 posts on their Instagram page and it is growing every day. Twitter:  Coca Cola’s main twitter feed has 3.11 mill ion followers and has tweeted 143 thousand times which makes it a very active brand amongst others. It also has dedicated pages for various products and sub brands including diet coke, coke zero, etc. 

     Coca-Cola utilizes majority of well-known social media platforms such as Facebook, YouTube, Twitter, Google+ and Instagram .  YouTube was the first social media platform Coca-Cola joined. Their first ever YouTube channel went live on January 1, 2006. At present, they have 677, 555 subscribers and millions of views on each post.

  The stages of the Family Life Cycle at which coca cola is positioned to be sold are young/single, the young married/divorced without children; the middle-aged married/divorced with/without children; and the middle-aged married/divorced without dependent children. F or low level income the company is selling returnable glass bottle; for high level income, the company is selling coke in tins .                       

  Comprehensive Distribution System : Coca-Cola has the most comprehensive distribution system in the world. Cola has been able to build an infrastructure that spans over 200 markets in the world. Attractive Packaging : Coca-Cola is the number one brand in the world and its shape was first registered as Coca-Cola bottle. Coca-Cola Company has used a unique and identifiable packaging technique to target the customers.  Coca- cola is one of the largest company of the world. It started with a small company and during the first year, only 9 bottles per day was sold. But now 1.9 million bottles are sold globally, and in many places, it is considered as the number 1 choice of soft drink . 

  Strong Brand Image:  This is shown by the fact that every child knows at least one brand of Coca-Cola. Coca-Cola makes the brand stronger by maintaining the quality and taste.  Coca-Cola has never compromised on the quality or quantity hence they have won people’s hearts from all over the world. Captivating Advertisements:  Coca-Cola has very captivating advertisements that everyone relates to. Each promotional campaign of this brand comes with engaging stories. 

        The Coca-Cola logo is recognized internationally. The white swirl of the logo stimulates passion and zeal of the youth today.  The colors used in the Coca-Cola logo are red and white, both are pulsating and simple in design, which makes the logo appealing in the eyes of youngsters. The font of the logo is printed in white, with a vibrant red background. Trademark The Coca-Cola bottle, the unique shape and design. Packaging The Coca-Cola Company differentiates itself from other companies not only by the bottle design but the packaging. 

 The Coca-Cola Company has been known for their brand, brand mark and brand loyalty. The brand mark of Coca-Cola is the red and white colors and the famous shape of the bottle. Coca-Cola is a brand loyalty, the reason for being a specialty product, it is chosen over other beverages. 

  Step 4: Developing and Proposing Solutions -  The Coca-Cola Company advertise through social media, a salesperson is more related to the individual carrying out the word of the Coca-Cola beverage.   Which does support the loyalty brand, by marketing Coca-Cola through the individual and specifically drinking the beverage. Step 5: Handling Objectives-  The Coca-Cola loyalty brand are more open to purchasing Coca-Cola beverage but if you have a new customer the steady answer will be yes.  Step 7: Following Up -  The Coca-Cola Company on their main site has information and a feedback site to follow up on their selling process, if it was successful in wants and needs or unsuccessful in certain critiques.

    Step 1: Generating Leads -   The Coca-Cola Company generates leads through advertising and social media, being a part of the region local culture and traditions. The company adapts their product to the norms of the society they will sell their beverage.  Step 2: Qualifying Leads -  The company uses their web site and social media to qualify their leads.   Step 3: Approaching the Customer and Probing Needs -  The Coca-Cola Company website advertises all the elements of stories, blogs, opinions, news, brands, videos, music and more.

                     https://youtu.be/5-ahnFYzMp8 The 'Share a Coke C The ‘Share a Coke’ campaign was one of the most successful campaigns for Coca-Cola and resulted in a 2% rise in the sale of soft-drinks. Coca-Cola successfully engaged their audience and consumers by incorporating personal content in the form of names onto their bottles. They ingeniously encouraged consumers to not only buy bottles with their names on them but to also buy and share bottles with the names of their friends and families.

  Post an advertisement that best shows your products most important attributes.  Coca cola advertising campaigns have always tended to be optimistic, to lift our spirits and to celebrate life.  https://www.youtube.com/watch?v=vUMQeNw2QDA Coca cola  encourages us to  celebrate the little things that life gives us.                                                                                    Holidays are coming' (1995- present day)                                          Opening with the signature tinkling of sleigh bells and a brightly lit truck.   For many of us, its snowy scenes, atmospheric music, and excited children encapsulate the essence of the holiday spirit                                                         https://youtu.be/lRdf4EE9RMk         

      A lthough Coca-Cola is a global company, its products never have to travel far to reach the final consumer, making the product more local than you may think, the product is made local to the market where it is sold.  T he Coca-Cola Company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. They then distribute them to retail outlets, corner stores, restaurants, petrol stations and many more.  Coca-Cola supply chain is one of the most wide-reaching, seamless operations in the world. Coca-Cola’s vending machines are also a way the brand stays true to its identity of #sharinghappiness Arrays of points of sales that Coca-Cola products can roughly be categorized into are: – Wholesalers/ distributers – Retail/ corner stores/ super markets – Restaurants/ cafes/ night clubs – Petrol stations – Automated teller machines (AMTs)

       Coca-Cola sells its products everywhere. It does not have special store that customers can shop only Coca-Cola products. Coca-Cola consumers are grocery stores, restaurants, street vendors, mass merchandisers, convenience stores, drug stores, movie theaters and amusement parks who then sell the products the costumers. 1.9 billion products of Coca-Cola are sold around the world everyday .

  The evoked, or consideration set for coca cola include diet coke, caffeine-free-coca cola, diet coke caffeine-free, coca cola zero sugar, coca cola cherry, coca cola vanilla and coca cola cherry vanilla zero sugar.                                                                                                                                                                                                                            

     GLOBAL VISION Coca Cola's global vision is to have a sustainable future by creating a ''World Without Waste'' Through coca cola World Without Waste vision, they are investing in the planet and in their packaging to help make the world’s packaging problem a thing of the past by making their packaging 100% recyclable globally.     

Coca-Cola’s target market is basically everyone everywhere. As each product is aimed at a specific subset of society from country to country.   Coca-Cola target all age groups, as for young - the packaging is attracting, and Coca-Cola is a brand, it's cool to drink. For older it classified as a classic drink, it used in parties or work.                                                                                                                   

  The company evolved from one product, Coca-Cola, to more than 500 brands and expanded from only one city to availability in more than 200 countries around the world .     Caffeine-Free Coca-Cola  was introduced in 1983 as a  caffeine-free  variant of  Coca-Cola .                                                           Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar are just some of the many different flavors 

  Coca cola, or Coke , is a  carbonated   soft drink  manufactured by  The Coca cola company . Originally marketed as a temperance drink  and intended as patent medicine.  The drink's name refers to two of its original ingredients:  coca  leaves, and Kola nuts  (a source of caffeine.)  The original great taste                                                                                                  

  Water is the first ingredient in most of coca cola beverages. Coca Cola have a responsibility to respect and protect water resources.                                   Coca Cola introduced the Replenish Africa Initiative (RAIN) in response to the lack of water and sanitation faced by many African communities. RAIN aims to return up to 18.5 billion liters of water to communities and nature.  

                                                          C oca cola is committed to creating a World Without Waste by taking responsibility for the  packaging they introduce to markets and working to reduce ocean pollution.  Coca cola a spires to create packaging that contains at least 50% recycled material by 2030 and  pursuing the goal to make all consumer packaging 100% recyclable by 2025.                              https://youtu.be/MD6ORHLbaAA

                                                                             SWOT ANALYSIS                                                                 COCA COLA                      Strengths   -      Strong brand Identity                                            Extended global reach                                            Loyalty of consumers'                     Weakness -      Heavy reliance on carbonates                                            Public's perception that coke is unhealthy                   Opportunities -    Ability to develop new products based on changes in                                                                                                     consumers tastes.                                             Diversification in new sectors                      Threats -        Competition from competitor, Pepsi                                        Changing health-consciousness attitude of the market. 

Coca Cola's mission statement "  to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference .” On May 8th,1886 Dr. John Pemberton served the first glass of coca cola in downtown Atlanta.